Commissions for Pay Per Click can range from just 0.01c per click to $1-10 for filling out a form, right up to $US80 for some very niche products. The average Pay Per Click & Cost Per Action commission is $1-5. This might not seem much but imagine if you could get at least 100 people doing that a day just for one Pay Per Click campaign. You could then have literally hundreds of these campaigns if you can manage it, and then you are talking about some serious cash!

One solution I use to drive traffic to my sites is Pay Per Click search engines. PPCSEs allow me to pay for targeted traffic and only pay if the visitors actually click through to my website. This is different from banner advertising where you pay for the amount of times your banner is shown whether the visitor clicks through or not.

Pay per click management was not that much easy in older times. A decade ago, the way to make money on a website centered on either direct sales or banner advertising. Direct sales means the person who owns the website has to specifically sell a product. For example, if the website centers on professional football, the owner of the site could offer mail order sales of books and merchandise from the NFL.

With network advertising such as Google's AdSense and Yahoo's publisher network when a person visits a site, ads are automatically generated to that site with information related to the site they are on. The advertiser pays a similar scale for every click of their ad and the website owner receives percentage of the income the search engine receives from pay per click advertisers.

Some companies put a tracking code in your website to monitor sales. How many customers have signed in and what they are interested in is also tracked. Most will prepare a report that is easy to understand. It will contain information about the sales generated by the people using pay per click, visitor breakdown, and anything else they think is of particular interest to the website owner.

Your ad text should be crafted to only attract pre-qualified and interested buyers. For example, when selling holiday packages you may get more visitors using the ad text: "Travel the World: Great vacations for all corners of the globe" but this could result in a low conversion rate (turning visitors to customers). Depending on your strategy, you may be better off using this text: "An Italian Vacation this Fall: Tours of Tuscany are on sale now so book quickly." The first phrase attracts anyone interested in travel while the second is targeted at a specific segment.

It is simple to earn passive income from PPC. Advertisers need to own a web site to place ads of other companies such as Yahoo, Google, and MSN. When visitors come through an advertiser's site and click on any of the promoted ad, then that advertiser gets a small amount of money as commission. This small amount of money becomes big amount, when the promoted web site floods with massive web site traffic.

Always remember that it all boils down to the product, service and probably even more critical, the sales copy that you are marketing. Keep in mind that you have no idea which service or product is successful unless you test. So try to test as many different niches as you can and don't be scared to just throw things out there to find out what earns you a profit and what doesn't.

Google of course is the "grandaddy" of everything online. The right way to launch a successful pay per click campaign with Google AdWords is through a squeeze page. By using a squeeze page you can capture visitors emails and follow up with them over time. Your subscriber list will grow quickly if you offer a freebie and so will your affiliate sales.

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